On Indian Cinema: Is ShahRukh Khan right?

Recently I remember watching a Shah Rukh Khan interview where he points out to the fact that India is probably the only country where Hollywood films don't take a good opening. Now let's examine this: Is this a badge of pride or is this a pointer to a fault line to the way we make cinema, view cinema and our general sensibility to the twentieth century's greatest entertainment medium?
Cinema in India is primarily packaged to sell. So in that sense the 'sale' proposition initiates the making of a film. Not unlike the manufacture of a car (for example). Naturally the next step would be to start infusing elements into this product -- an item song (touch screen dashboard), a few romantic songs shot in exotic locales (voice enabled built in GPS), a saleable star (aerodynamic design)...so on. You get the drift of what I am trying to say here. The product once completed is released to the market and based on how it is consumed, it is labelled as sucessful or not so successful. What's wrong with this, one might ask? Well there is nothing wrong if you are "making" a product. Films are supposed to be "created" not "made". It is an art form that is meant to entertain, engage and enhance people who experience it. Ask anybody from KJo to Vishal Bharadwaj, they all want to create works that will endure over time. Art and Artists always crave for works that last. That can only happen if a creative work starts with a creative idea, insight or a concept. In films that happens only when you have a well written script. The Indian film industry (I mainly mean the Hindi film industry, I don't like the word Bollywood) might be changing a bit these days but it is still not enough. There is still the formula based product manufacturing concept that has our audiences weaned, just like children on candies, so that any healthy films don't get received well in India. Not that all Hollywood films are good, but their approach to film making is still the bench mark. We are yet to produce an Orson Welles or a Steven Spielberg.